Nowadays, products are expected to be user-friendly. Whether the product is a mobile app, web application, website, medical device or any other product that requires a human to interact with it. For a product to be successful in the marketplace, research, best practices, learning and designing for a particular user and their product needs have to be considered along with business and project goals. This can only be accurately determined by observing the users and learning from them; coming up with many ideas that may work and testing the ideas with the users to make adjustments throughout the design process