The combination of Business Analysis and User Experience Design driven by User Research gives products three solid foundations on which to build from. Products are a part of a large ecosystem that contain related products, competitive products, the industry that it resides in, the product’s unique value proposition and ultimately its effectiveness addressing the unique needs of each of its customer types.
Only when these factors have been reviewed and applied holistically, can the product be designed to easily and transparently work for the individual using it, the business and the project.
A strong background in design principles learned in industries such as Apparel Design, Web Design and User Experience provides basis on which to draw from when creating something new or adding to existing features. End-users always provide great information in how they perceive, test and ultimately use a product. Success is hearing that a product is useful and easy-to-use by the end-user.
User-Centered Design Process
The best way to ensure that end-users will find a product useful, efficient and easy-to-use is to involve some actual users into the decision-making process
and learn what features and functionality they need and test how user-friendly the designed product actually is for them